Creative Agency: OnTheRocks
Designer: Michał Dorosz
Project Type: Concept
Location: Warsaw, Poland
Packaging Contents: Dietary supplement
Concept for a new brand of sport dietary supplements focused on joint health. The goal was to give it a sport temper and make the box stand out between other pharmacy products - fresh colors and dynamic composition make it eye-catching and icons with different sport activities give an instant recognition of product's purpose. The product was designed in three variants, for different consumers: general purpose and separately for men and women.
Dynamic color palette and unique packaging with opening front cover makes this product stand out on the shelf