• Mokador Arabica Coffee

    Creative Agency: 45gradi
    Creative Director: Marina Cattaneo
    Senior Designers: Emilio Lenzi
    Project Type: Produced, Commercial Work
    Client: Mokador
    Location: Milan, Italy
    Packaging Contents: Coffee

    Packaging Materials: Aluminium

    Mokador, an excellent Faenza coffee-maker, has requested a special edition for the can of its precious blend of Arabica. The aim of the pack is to be consistent with others in the product family but distinctive to underline the greater value of the blend. The engraved illustration has therefore been retained and applied to the bare can to exploit the value of the silver and express the sophistication of the message and the product through a “monochrome" effect.

    What's Unique?
    The silver can, as if it were bare but enriched with an engraved illustration, emphasises that this selected, sophisticated blend is something precious.

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