Creative Agency: 45gradi
Creative Director: Marina Cattaneo
Senior Designers: Emilio Lenzi
Project Type: Produced, Commercial Work
Location: Milan, Italy
Packaging Contents: Coffee
Packaging Materials: Aluminium
Mokador, an excellent Faenza coffee-maker, has requested a special edition for the can of its precious blend of Arabica. The aim of the pack is to be consistent with others in the product family but distinctive to underline the greater value of the blend. The engraved illustration has therefore been retained and applied to the bare can to exploit the value of the silver and express the sophistication of the message and the product through a “monochrome" effect.
The silver can, as if it were bare but enriched with an engraved illustration, emphasises that this selected, sophisticated blend is something precious.