Creative Agency: UMAMI
Creative Direction & Design: Maider Mendaza
Creative Direction & Copywriting: Adrià Rosell
Project Type: Produced, Commercial Work
Location: Barcelona, Spain
Packaging Contents: Wine
The labels we designed for the new bottles of Monólogo follow the guidelines (aesthetic and conceptual) of the makeover we developed for the brand: a look and feel based on the strength of neon colours and an organic typography with a lot of personality.
The use of the slogan, that we also created for the brand, works as a visual metaphor, which evokes a river of words that overflows its own banks.