• Monólogo

    Creative Agency: UMAMI
    Creative Direction & Design: Maider Mendaza
    Creative Direction & Copywriting: Adrià Rosell
    Project Type: Produced, Commercial Work
    Client: Monólogo
    Location: Barcelona, Spain
    Packaging Contents: Wine

    The labels we designed for the new bottles of Monólogo follow the guidelines (aesthetic and conceptual) of the makeover we developed for the brand: a look and feel based on the strength of neon colours and an organic typography with a lot of personality.

    The use of the slogan, that we also created for the brand, works as a visual metaphor, which evokes a river of words that overflows its own banks.

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