Creative Agency: Indesign
Project Type: Produced, Commercial Work
Client: Kobber Alimentos
Location: São Paulo, Brasil
Packaging Contents: Seeds and Grains
Packaging Materials: Plastic Stand-up Pouches
Kobber Foods increases its portfolio of healthy products with one more line: Super Grains.
There are 5 items - Quinoa, Chia, Flaxseed Brown, Golden Flaxseed and Flaxseed Flour - packed in stand-up pouches with “open and close” system. Thus, the product stays always fresh and easy to use.
The light and relaxed graphic design highlights the advantages of each product. Bright, saturated colors leave the packaging very cheerful (the original colors of the seeds are much darker). The front windows meet the need of the consumer to see the product.
Usually you can find seeds and grains em pillow packaging. When the product have a stand up pouch, it get's visibility in point of sale.
The product stays always fresh and easy to use with "open and close" system. You can cook today, tomorrow, next week…
Seeds and grains use the "natural approach" to convince the consumer (green colors, leaf photos, straw textures). Kobber packaging approach is different... it's joy and energy!