• T-Bone Tea - The first beef bouillon in a teabag


    Creative Director: Jung von Matt/Neckar
    Senior Art Director: Rico Noël
    Copywriter: Oliver Kneip
    Creative Directors: Matthias Hess, Sven Kratzsch
    Art Directors: Tim Kaun, Benedikt Bischler, Niklas Poweleit
    Project Manager: Thien An Nguyen
    Project Type: Produced, Commercial Work
    Client: Gourmetfleisch
    Location: Germany
    Packaging Contents: T-Bone Tea. Beef bouillon in teabags
    Packaging Materials: Wood, glass, stainless steel

    Drink a steak.

    Holy Cow! The German online meat shop Gourmetfleisch.de and Jung von Matt/Neckar created beef bouillon in teabags.

    The tea does not only say good-bye to the same old boring ingredients like ordinary green leaves – it also revamps the traditional looking tea box packaging design.

    To put the bags into the right environment, we turned our tea boxes into a miniature butcher shop complete with tiny meat hooks. The meat hooks not only pay homage to the butcher shop atmosphere but they are also a handy little device for hanging your teabags into the pot.

    Style and colors, of course, had to match with the overall dark vintage brand feeling, while still portraying a premium and clean look. A whole new product now comes with a whole new taste and aesthetic. Bon appetite!

    What's Unique?
    To put the bags into the right environment, we turned our tea boxes into a miniature butcher shop complete with tiny meat hooks. The meat hooks not only pay homage to the butcher shop atmosphere but they are also a handy little device for hanging your teabags into the pot.

    Style and colors, of course, had to match with the overall dark vintage brand feeling, while still portraying a premium and clean look. A whole new product now comes with a whole new taste and aesthetic.












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