Creative Agency: NextBrand srl
Project Type: Produced, Commercial Work
Client: Acqua Minerale San Benedetto
Location: Milan, Italy
A new product concept starting from its graphic design: on the background the East with its colourful world of kimono and the old tradition of tea. In first floor the iper-realistic representation of fruit brings out the unique taste of this innovative line of iced tea with organic ingredients. The transparency behind the fruit presents the product and gives to the pack a bright touch and it winks at the old Rising Sun iconography. Cherry flowers stress the natural origin of the product.