Creative Agency: my:creative
Illustrator: Ewan Leckie
Project Type: Produced, Commercial Work
Location: Glasgow, UK
Packaging Contents: Take Away food, Pastries, Coffee, Sandwiches, Deli items
Packaging Materials: Kraft brown paper, Dark Blue Pantone 665 C ink
Babbo seasonal Italian is Glasgow southside’s newest restaurant and deli. Offering the freshest in Italian delicacies all round the clock. Crafting its day and evening menus to fit each season.
We were tasked with designing their brand and then a range of packaging for the deli products. The solution was simple and we created a logo that adapted with the seasons. Designing a contemporary typographic and letter B motif that matched up with a series of foodie and floral illustrations. These illustrations could be inter changed to fit with specific ingredients, flavours and seasons.
An effective and inexpensive way to produce many branded packaging items. The design is adaptable to any ingredients, flavor combination or seasons.
The ability to change the illustration and colour style while keeping the brand strong is what FMCG packaging is all about.