Designer: Christopher Caldwell
Project Type: Produced, Commercial Work
Client: Farmer's Horse Coffee
Location: United States
Packaging Contents: Coffee
Packaging Materials: Rubber Stamp, Wood, Paper
Farmer's Horse Coffee is a small Ethiopian coffee shop located in the Back Bay area of Boston. Its mission is to brew amazing coffee while also paying tribute to the Ethiopian farmers who harvest it. Kassegn Sirmollo, owner and proud native of Ethiopia, wanted to illustrate this mission through the brand itself. In response, I created a rustic, handmade product to symbolize the hands of the hardworking farmers that source the coffee beans. The subtle, weave pattern found throughout the product is inspired by traditional African textiles and designed to reflect the quality and care the farmers devote to harvesting each coffee bean.
What makes this packaging and overall brand unique is the rustic, handmade look and feel which symbolizes the hands of the hardworking farmers that source the coffee beans themselves. Effects used to achieve this look, was rubber stamps which were hand stamped on the bags and laser cutting and staining the plank of wood for the menu.