• Lonxe

    Agency: Imaginarte
    Advertiser: Bodega Eloi Lorenzo
    Accounts executive: Miki Tono
    Strategic Director: Lucía de la Vega
    Executive Creative Director: Antonio Piñero
    Creative Director: Víctor Izquierdo
    Art Director: Víctor Izquierdo
    Copy: Ignacio Macho
    Photography: José Campello
    Packaging Content: Wine
    Location: Spain

    Nowadays there are too many wines made by oenologists. What’s scarce is wine made by poets. This one is. It’s a Ribeiro that has its own production philosophy, it’s far removed from the excessively industrialised mass produced wines. When making it, a lot has to do with the magic of the environment, and nature’s capacity to help out with the work. It’s all about vineyards that are detached from the hustle and bustle of daily life. With the charm that only seclusion has. That of being unique.

    The vineyards that grow the grapes used to make Lonxe are cut off from civilization, somewhere whose magic has a great deal to do with the personality of this wine. In a world in which the distances are shortened, and perhaps the key to success of this Imaginarte project for the Eloi Lorenzo Winery is precisely that everything related to Lonxe is far away. A simple, distinct, catchy word that says a lot about the winery’s philosophy.

    The agency has created the label using the “faraway” concept to come up with a brand that is only seen from a distance. Using an Op-art puzzle, and only if you move away from the bottle, can you see the exact location coordinates of the vineyard: 42º19’02’’N 08º00’41’’E, another one of the attributes that make this wine unique.

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