Creative Agency: Fabula Branding
Project Type: Produced, Commercial Work
Client: Slutsk Sugar Factory
Location: Minsk, Belarus
Packaging Contents: Jam
Packaging Materials: Glass
Fabula Branding company created jam branding and design for Slutsk Sugar Factory.
The product is a natural jam made with berries, sugar, citric acid and without any preservatives or additives. The jam comes in a variety of flavors - black currants, cranberries, cherries, strawberries, raspberries and blueberries.
The basis for the design concept is the author's watercolor illustration of berries that look very appetizing and appear to be painted with fresh juice. The image of the berry is specifically enlarged to emphasize natural qualities of the jam.