Creative Agency: Caribou Creative
Designer: Laura Prpich
Packaging Printer: Sterling Packaging
Label Printer: Labels Unlimited
Project Type: Produced, Commercial Work
Client: Carly Minish
Location: Winnipeg, Canada
Packaging Contents: Mustard
Packaging Materials: Glass, Paper, Sticker Labels
Caribou Creative has created the branding and packaging design for Smak Dab Gourmet Mustard, an award winning, small batch, locally driven company from Winnipeg, Manitoba, Canada.
Caribou was tasked with creating a brand that could convey the contrasting textures and flavours of the hand crafted gourmet mustards Red Seal Chef Carly Minish creates. This started with a logo design as bold as their taste, and that could stand out on product shelves and generate interest with it’s clever naming. Clear labelling and minimal design allows the mustards to speak for themselves by showcasing the many colours, flavours and varieties Smak Dab offers.
“Carly got in touch with me through social media and I instantly felt the drive and connection between her love of mustard and being a young successful entrepreneur. In the short while that the new design has been on the shelves, Smak Dab has received tremendous feedback, a true testament of hard work and seeing value in good design” - Laura Prpich, Designer
Smak Dab is sold in stores and online across Canada.