Creative Agency: Ethan Blouin & Evan Eagan
Brand Strategy: Christopher Bowers, Alex Norton
Project Type: Concept
Location: Brooklyn, NYC
Packaging Contents: Craft Beer
Aeronaut Brewing Co. Imperial Stout is a concept developed during the brand development of Aeronaut Brewing Co., a craft brewery and foods hub all under one roof. There, the inspired team of brewers and scientists collaborate with New England farmers and food makers to drive the invention of craft beers and spur a renaissance of local victuals and industrial revitalization. Working as a team we created a brand that evoked the same feeling of inventiveness and adventure that the space provides, including everything from licensing art to naming and brand voice. Inspired by the Victorian Era and the turn of the 20th century, we told the story of the Aeronaut, a craft beer scientist who traveled the globe in his airship on an adventure to share the world's best beer. Illustration and packaging by Ethan Blouin & Evan Eagan.
Gold-fleck caps, branded paper seals and playful illustrations all tied together with a compelling brand story and package.