• Clan Campbell

    Creative Agency :Raison Pure Paris
    Director of strategy: Mr Yan Chiabai
    Project Type: Packaging identity
    Deputy Director General: Mr Franck D'Andrea
    Location: France

    Raison Pure Paris creates an impactful, stylish special edition for Clan Campbell.

    The impressive brooch cut by the sword in a vertical axis, claims the tradition of the clan and is placed at the heart of this modern giftpack to embody the spirit of a powerful warrior.

    Dark contrasts, rough textures and embossings depict its asserted personality shaped by its iconic Highlands, to convey virility and a premium dimension to the brand.

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