Creative Agency :Raison Pure Paris
Director of strategy: Mr Yan Chiabai
Project Type: Packaging identity
Deputy Director General: Mr Franck D'Andrea
JOIN THE CLAN!
Raison Pure Paris creates an impactful, stylish special edition for Clan Campbell.
The impressive brooch cut by the sword in a vertical axis, claims the tradition of the clan and is placed at the heart of this modern giftpack to embody the spirit of a powerful warrior.
Dark contrasts, rough textures and embossings depict its asserted personality shaped by its iconic Highlands, to convey virility and a premium dimension to the brand.