Designer: Ayra Peredo
Project Type: Produced, Commercial Work
Client: Fiasco Gelato
Location: Calgary, Canada
Packaging Contents: Gelato
Packaging Substrate / Materials: Paper, Glass
Printing Process: Digital Printing
In true holiday spirit, our team of gelatieres and designers have made a Winter Collection for 2016 that will surely create a memorable experience for our fans. Introducing the 4 offerings of the Fiasco 2016 Winter Collection: Classic Eggnog, creating our house-made nog and organic nutmeg truly makes for a unique and authentic flavour for the holiday season; Chocolate Peppermint, rich dark cocoa layered with fresh mint oil, come together for pure indulgence; Sticky Toffee Pudding, morsels of freshly baked spiced cake blended into our rich cream base, then drizzled with our house-made caramel; and Cranberry Pear Sorbetto, perfectly tart cranberries woven together with sweet poached pears make this the perfect and refreshing dairy free option this season.
With the growth of our brand, the recognition and trust of Fiasco is paramount. The creative process on both flavour and packaging challenged us to create a design for our Winter Collection that encompasses our original packaging while adding a unique twist that could become a collectible item for our fans.
Utilizing our traditional fonts, the 11 degree Fiasco flag, and brand colours, we are enthusiastic that the elements people have come to love translate across the brand as we continue to enrich people’s lives. The 2016 winter animals featured on the packaging have come from our favourite part of being Canadian - The Great Outdoors. These subtle features and warm palate allows our re-usable jars to become a one-of-a-kind collectible.
As with every collection, we draw on our experiences and look to celebrate the feelings associated with it. This year’s winter collection tagline - “There’s magic in the air”.
And in line with always looking to the future, the design of our winter collection is also meant to seamlessly flow with this year’s campaign: #FiascoAtHome. The aim of this campaign is to showcase how much happiness we bring into people’s lives, in their most intimate moments, and how giving and sharing are at the core of our business.
Lastly, after much request we decided to re-release our Drinking Chocolate & ‘Mallows. The classic milk carton designed package is a perfect gift to share with your loved ones in the warmth of your own home - or wherever you decide to spend your holidays.
What Fiasco’s Holiday offerings represent is innovation and creation, and with every collection, we strive to create a memorable experience for our fans. This year’s Winter Collection is no exception. We continued the use of timeless mason jars for a differentiated look and feel compared to our regular pints. Our mason jars give our collection that special feeling without departing from our philosophy that we have nothing to hide; we are still able to showcase the passion and commitment that goes into our gelato, created with rich, fresh and local ingredients with no artificial colours or flavours.