Creative Agency: Pearlfisher New York
Founder and CCO: Jonathan Ford
Founder and CEO: Mike Branson
Creative Director: Hamish Campbell
Design Director: Sissy Emmons Hobizal
Project Type: Produced, Commercial Work
Elevating the everyday: Pearlfisher New York rebrands Godiva’s core range of chocolate bars.
Pearlfisher New York has rebranded and redesigned the core range of chocolate bars for iconic luxury chocolate brand Godiva Chocolatier, creating a design that stands out as the gold standard on shelf.
Godiva is beloved by consumers for their premium yet affordable products and the ‘everyday luxury moments’ they represent. Their offering stands out from the competition, as the brand prides itself on its Belgian heritage and unique, masterful approach to flavor creation. Godiva challenged Pearlfisher New York to elevate the brand in an approachable way – to visually capture and express their point of difference.
To elevate Godiva in a bold and unexpected way, Pearlfisher New York crafted a new design, which reinforces their unique investment in the mastery of chocolate craftsmanship, creativity and quality, and brought Godiva’s fine ingredients front and center, quite literally. The resulting design creates a visually arresting, approachable and appetizing brand expression. A brand new equity for the icon – a chocolate drizzle that reflects the motion of a chef’s hand – was developed to translate the brand’s emphasis on gastronomy, while simultaneously attracting consumers with taste appeal.
Married with a refined color palette, the bars are infused with a welcome and warm elegance, reinforcing Godiva as the choice for an everyday moment of indulgence.