• Guasa Eva - Craft Beer (Student Project)



    Designer: Maria Oldecop
    Project Type: Student Project
    School: Facultad de Arquitectura Urbanismo y Diseño de San Juan
    Course: Diseño Gráfico IV
    Tutor: Gato Ficcardi
    Location: San Juan, Argentina
    Packaging Contents: Craft Beer
    Packaging Materials: Glass, paper, carton

    The goal was to give the beer with a unique personality, rebellious and kind of freaky; matching its consumers. This was achieved by custom styling each of the beer collections (divided by its quality and price), with a touch of humor and irony, using a different technique and aesthetic for each one of them.

    The first product line makes use of political correctness as a theme, modifying commonly used beer type names

    The labels say:
    - It's not blond, it has a pigmentation deficiency
    - It's not red, it's only in a state of fear or insecurity
    - It's not black, it only has a lack of luminosity

    For the premium product line it was assigned to each type of beer (blond, red and black) a representative character, popular in Argentina or famous all over the world.

    For Super Premium Beer, it was used a special bottle and packaging, with an illustration made in an old engraving style, which at first sight, it’s looks like a simple image of Adam and Eve, but given a closer look it´’s observed that they are smiling and surrounded by sin.



    What's Unique?
    Easy going and fun, it is a unique design, with a subtle humor. Also, because of the diverse techniques used, it becomes a very open system that allows you to launch new lines of product, joined in their attitude and character.











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