Jam and Cream

Creative Agency: Panfilov & Yushko Cg
Art Director: Dmitry Panfilov
Designer: Anastasia Savenko, Ivan Orekhovskiy
Photographer: Andrey Fomenko
Project Type: Produced, Commercial Work
Location: Russia, Stavropol
Packaging Contents: Desserts, cakes, biscuits
Packaging Materials: Paper

Located in the historic center of Stavropol, “Jam and Cream”, a small local bakery, offers delightful pastries and sweet treats, as well as cozy atmosphere. The vaulted ceilings and the natural texture of the old building’s original brickwork give the interior a feeling of unique warmth. The graphic solution of the bakery is very simple and elegant, with the most striking element of the design being the usage of bright yellow color, which is token for Stavropol region and is strongly associated with baking. The logo is the image of two birds cooing on a tree branch. This image embodies the bakery itself – a place where the customers can enjoy themselves while having a cup of coffee, a croissant, and a chat with friends.