Designer: Thais Chu
Project Type: Concept
Location: New York, USA
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, Cork, Paper
Printing Process: Digital Printing
Jardin is a concept project that takes a French label specializing in refining wine to enhance naturally occurring floral aromas. My work intends to highlight each signature flower within their respective gardens throughout the collection. The identity is reversible to signify the nature of and relationship between red and white wine. The logo, labels, and patterns have been custom designed and hand drawn. I kept as black and white to maintain a modern look while highlighting the pattern and forms. A barcode is included on a sticker at the bottom of the bottle for easy scanning.
This piece is a reinterpretation of the more traditional vine decorations often seen on wine packaging. I created a modern spin off by keeping the line weight consistent. In addition, the brand's focus on floral aromas in wine is unique. I have not yet seen a wine-making company highlight the floral aromas in wine through their brand message.