Creative Agency: Fifty3
Project Type: Produced, Commercial Work
Client: Kingdom Coffee
Location: Doncaster, UK
Packaging Contents: Coffee
Packaging Substrate / Materials: Glass
Printing Process: 1 Colour Process
Kingdom Coffee imports coffee into the Republic of Ireland. We had the opportunity to create their first consumer-facing product, cold brew coffee. This includes a re-brand of their existing identity and the first three consumer products ever created under the Kingdom Coffee brand. Kingdom Coffee import beans from seven key locations – they have chosen three, Sumatra, Guatemala and Jamaica to feature in their first range of products.
We had two key aims for the label production, low cost and environmentally responsible – so we sourced a recycled label stock and utilised a 1 colour process for the coffee labels, and a 2 colour with a special (gold) on the espresso label to give it a soft premium feel.
The glassware has been selected to give the product a "top shelf" appeal, with a resealable cork stopper, again sourced with environmental responsibility in mind.