Creative Agency: Ray Dao
Project Type: Student Project
School: Academy of Art University
Course: Packaging Design
Tutor: Thomas McNulty
Location: San Francisco, USA
Packaging Contents: Whiskey Bottles with Gift Box
Packaging Materials: Paper, Copper Foil, Wood
Koval Distillery is Chicago first distillery ever since the mid 1800s. Since 2008, they started to produce organic whiskey, liqueurs and specialty spirits. Embracing the grain-to-bottle mentality, each step of the spirit-making process is thoughtfully monitored. The name Koval means "blacksmith", in numerous Eastern European languages, but the word in Yiddish also refers to a "black sheep" or someone who forges ahead or does something new or out of the ordinary.
The design pays tribute closely to the name of the company, with artisanship and uniqueness in mind. Based on a straightforward approach, the owners desire to have a whiskey label that not only iconic and unobtrusive, but also can draw attention into the bottle for its color, flavor and smell. In addition, copper foil is used in some typography details to elevate the quality of the label to match with the drink inside. A custom wood box is also made to accommodate the collector edition bottle to emphasize on the "black sheep" meaning.
Double sided printing label on the special edition bottle.