Martell ‘1972’

Creative Agency: Partisan du Sens
Project Type: Produced, Commercial Work
Client: Martell, Pernod Ricard
Location: Paris, France
Packaging Contents: Cognac
Packaging Materials: Wood, leatherette

The agency has been rethinking details of the graphic design in order to keep the essence and consistency of the collection. The graphic codes are respected, the browns and gold, the leather and the wood. The dark wooden box shows a materials duality (wood and leather like) between shadow and light exalting the bottle and, by a discreet drawer, holds a descriptive leaflet about the House’s history. The bottle adorns a heavy cap inspired by the cellar master’s “montres” enhanced by a raw leather link contrasting with the iridescent reflects of the box. For this new Art direction, the agency revisits the idea of the barrel in a modern graphical way.

What’s Unique?
A luxurious gift box edited for a small and special consumer selection of Martell.