Creative Agency: Werner Design Werks
Project Type: Produced, Commercial Work
Client: Mr. Mak's
Location: Saint Paul, Minnesota, USA
Packaging Contents: Ginger-Based Health Beverage
Packaging Substrate / Materials: Glass bottle with paper label
Printing Process: Flexography
For centuries, ginger bao (broth) has simmered in kettles across Asia. It’s the base for nearly half of Traditional Chinese wellness drinks, but it’s never been bottled…until now. Mr. Mak’s, a New York-based startup, is introducing this intensely spicy drink to American consumers. Organic, gluten-free, and low in sugar, Mr. Mak’s Ginbao supports healthy digestion and a strong immune system. We developed a comprehensive brand identity for the launch product (Mr. Mak’s Ginbao) as well as for the company (Mr. Mak’s).
Our label design for Mr. Mak’s Ginbao is partially inspired by the tangram―another Chinese invention that has made its way into the western world―with a dose of Qing Dynasty meridian charts and a nod to vintage Chinese medical packaging. This mashup of old and new, modern and traditional, and Asian & Western plays out across the entire brand.