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Nam Tra (Concept)



Creative Agency: Rio Agency
Creative Director: Tùng Juno
Graphic Design: Nam Vũ, Hoàng Phạm
Illustration: An Blue, Thu Hằng, Tăng Linh
3D Modelling: Nam Vũ
Presented by: Tuấn C
Account: Thanh Tú
Copywriting: Nguyệt Anh
Project Type: Concept
Location: Vietnam
Packaging Contents: Vietnam Tea
Packaging Materials: Paper

Nam Tra is not only a commercial product, but also is the way that people wrapping a gift and expressing appreciation to those they love. The combination of textures of apricots, lotus, daisy, mint leaves...and modern design brings out new image for a local product in the international market.

What's Unique?
Touching dewy buds organic green tea by hand, observing farmers picking and harvesting each buds from the material area, listening to the win rustling and surrounding by natural flavor; I have imaged how amazing it will be if Nam Tra is covered in fresh tea leaves. That's how the first idea for the structure, illustration of Nam Tra packaging design was born.







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