Packaging Form & Prototyping: Shubhrika Srivastava
Packaging Branding: Manali Chitalia
Project Type: Student Project
School: MIT Institute of Design
Course: Product Design
Tutor: Manasi Kanetkar
Location: Pune, India
Packaging Contents: Naphthalene Cubes
Packaging Substrate / Materials: Blister Packaging - Thermoformed plastic + Paperboard backing
We took this as an opportunity to design packaging of Naphthalene balls/ Moth balls which is an essential pharmaceutical product but presently have a very basic polyethylene sealed packaging. In our research study, we found that there are many issues that the user faces while using this product & it can be solved by making its packaging better & functional.
The very first thing that came to our my mind was....Naphthalene balls are always used in Nos. but packed & sold as per weight...quite a disconnect for buyer.
We also changed the shape of the product from spherical to cuboid....as the balls often rolls & displace themselves...also it bulges out when kept in between clothes for protecting them from moth.
The lack of branding and basic usage & precautionary information on existing packaging, gave us the scope of improving graphical elements as well.
With design which we are proposing, we have tried to provide a better, convenient and user friendly packaging for the product. Apart from the new packaging, we have changed its shape to cuboid & added different fragrances to remove the repulsive feeling that the buyer used to face earlier.
The key USPs :
- Portion Control ( each unit can be separated & used individually)....Now you can buy the no. of cubes you need
- Air tight packaging
- Place at desired location without touching it (no washing of hands after putting naphthalene)
- Easy to store
- Addition of fragrances