• Naphthalene Cubes (Student Project)

    Packaging Form & Prototyping: Shubhrika Srivastava
    Packaging Branding: Manali Chitalia
    Project Type: Student Project
    School: MIT Institute of Design
    Course: Product Design
    Tutor: Manasi Kanetkar
    Location: Pune, India
    Packaging Contents: Naphthalene Cubes
    Packaging Substrate / Materials: Blister Packaging - Thermoformed plastic + Paperboard backing

    We took this as an opportunity to design packaging of Naphthalene balls/ Moth balls which is an essential pharmaceutical product but presently have a very basic polyethylene sealed packaging. In our research study, we found that there are many issues that the user faces while using this product & it can be solved by making its packaging better & functional.

    The very first thing that came to our my mind was....Naphthalene balls are always used in Nos. but packed & sold as per weight...quite a disconnect for buyer.

    We also changed the shape of the product from spherical to cuboid....as the balls often rolls & displace themselves...also it bulges out when kept in between clothes for protecting them from moth.

    The lack of branding and basic usage & precautionary information on existing packaging, gave us the scope of improving graphical elements as well.

    With design which we are proposing, we have tried to provide a better, convenient and user friendly packaging for the product. Apart from the new packaging, we have changed its shape to cuboid & added different fragrances to remove the repulsive feeling that the buyer used to face earlier.

    The key USPs :
    - Portion Control ( each unit can be separated & used individually)....Now you can buy the no. of cubes you need
    - Air tight packaging
    - Place at desired location without touching it (no washing of hands after putting naphthalene)
    - Easy to store
    - Addition of fragrances

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