• No Label (Student Project)



    Designers: Tammy Johal, Kieran James
    Project Type: Student Project
    School: Arts University Bournemouth
    Course: Graphic Design
    Tutor: Alice Stevens, Phil Jones, Marion Morrison
    Location: London, UK
    Packaging Contents: Shampoo, Conditioner, Hand Wash
    Packaging Materials: Plastic

    No Label is a mass market beauty brand that challenges gender stereotypes and it’s colourful identity highlights that what matters on the inside counts. Every bottle is unique as the ever changing colourful pattern in the liquid creates beautiful aesthetic products.

    The products feature minimal branding that distinguishes each products purpose such as ‘for your hair’ and ‘for your body’ as we wanted appeal to all genders and create easily distinguishable products.



    What's Unique?
    Every bottle is unique as the ever changing colourful pattern in the liquid creates beautiful aesthetic products. We wanted the packaging to minimal and so decided for the liquid inside to become the packaging, which would stand out on supermarket shelves.











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