• Nostro's Packaging

    Creative Agency: Fly Jabuti
    Project Type: Produced, Commercial Work
    Client: Café Pacaembu
    Location: São Paulo, Brasil
    Packaging Contents: Coffee

    To make the brand stand out in a growing market, which has been developing its visual identity for the past two years, our challenge was to balance the origin with practicality and innovation of the capsules. A clean and straightforward color code that ensures brand architecture consistency on shelves.

    A novel design that combines 3D illustration, a unique free hand draw font and specially selected colors that resulted was not only visually engaging but also tangible. The design and production team worked seamlessly during the entire process; the matt lamination, internal colors, and hot stamping details created a local Brazilian brand able to compete in any international market.

    Nostro has a functional packaging that can be used as a special capsule case. Then, we put together both the functional benefit with the state of the art hermetical technology, which Café Pacaembu is known for in the Brazilian market; a packaging that maintains the coffee oxidation.

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