Creative Agency: Fly Jabuti
Project Type: Produced, Commercial Work
Client: Café Pacaembu
Location: São Paulo, Brasil
Packaging Contents: Coffee
To make the brand stand out in a growing market, which has been developing its visual identity for the past two years, our challenge was to balance the origin with practicality and innovation of the capsules. A clean and straightforward color code that ensures brand architecture consistency on shelves.
A novel design that combines 3D illustration, a unique free hand draw font and specially selected colors that resulted was not only visually engaging but also tangible. The design and production team worked seamlessly during the entire process; the matt lamination, internal colors, and hot stamping details created a local Brazilian brand able to compete in any international market.
Nostro has a functional packaging that can be used as a special capsule case. Then, we put together both the functional benefit with the state of the art hermetical technology, which Café Pacaembu is known for in the Brazilian market; a packaging that maintains the coffee oxidation.