Creative Agency: Elemásele Studio
Project Type: Concept
Location: El Salvador
Packaging Contents: Spices, Tea
Packaging Substrate / Materials: Aluminium, Tin
Olâya Spice & Tea house is a family company has been in the business since 1894, and Olâya their original founder is the bedrock where the whole concept takes place. We were looking for a fresh and attractive look and feel, without neglecting the history and tradition the brand already has.
We created their brand image based on their heritage and tradition, the result was a meaningful and contemporary brand.
We decided to create a series of packaging for their main products: Spices and Tea, using tin cans as reference to the antique spice tins, but keeping the design sleek, clean and interesting.
What makes this packaging special is the use of a regular material and a very minimal use of graphic elements, but at the same time is an interesting and bold composition.