• Pendleton Directors' Reserve



    Creative Agency: Cue
    Creative Director: Alan Colvin
    Designer: Matt Erickson
    Project Type: Produced, Commercial Work
    Client: Hood River Distillers
    Location: United States
    Packaging Contents: Spirits, Whisky
    Packaging Substrate / Materials: Glass Bottle, Paper board box, Leather bottle wrap
    Printing Process: ACL Screenprinting, Blind Emboss, Foil Stamp

    Directors' Reserve embodies the lore and legacy of the Pendleton Round-Up, an iconic symbol of rodeo heritage synonymous with the brand. Aged for twenty years, the liquid inside speaks to the same heritage, a whisky showcased in a bottle wrapped in a leather sleeve with tooling crafted by third-generation saddle maker Randy Severe. The special box hosts encases the bottle accompanied by the story of special whiskey with a special heritage.












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