Creative Agency: Buddy
Project Type: Produced, Commercial Work
Client: Eversfield Organic
Packaging Contents: Charcuterie
Packaging Materials: Envelopes printed on the uncoated side of white-backed chiller-proof card, with vacuum sealed products inserted
In deepest Devon, nestling in rolling hills on the edge of Dartmoor, is a farm with a lot of very happy animals. Eversfield is the dream of the Bury family – father Mark, son Hamish and daughter Anna – of a business where the animals and land receive the very best care, producing prize-winning, traditionally-reared, organic meat.
When the farm took the decision to step into charcuterie – territory once considered to be the preserve of continental countries – it needed packaging that could instantly convey its higher standard of animal welfare and premium quality, alongside more familiar French, Spanish and Italian competiton.
It wasn’t a cut-and-dried process. But we were able to develop a name that combined notions of liberated livestock and savoury superiority (with the bonus of a deliciously pigtailesque ampersand). This led to the brand identity, with the hind-quarters of happy animals disappearing off the front of each pack emphasising their freedom to wander, and some cultured typography connoting the craft of the curing process.
Next to its continental rivals, we think it’s a range that stands apart from the herd.