• Sandeman Aged Tawnies Press Kit



    Creative Agency: Volta, Brand Shaping Studio
    Creative Director: Pedro Vareta
    Graphic Designer: Luís de Sousa Teixeira
    Project Manager: Lourenço Neves
    Photography: Nuno Moreira
    Project Type: Produced, Commercial Work
    Client: Sandeman
    Location: Porto, Portugal
    Packaging Contents: Porto Wine
    Printing Process: Screen printing, Foil stamping

    Sandeman has just released their new aged tawnies bottles and labels, that embody their desire to uplift the brand and have an image coherent with the quality of their wines. To promote this new Aged Tawnies Range, they asked VOLTA to design a special premium press kit, that would introduce the range, explain the new brand positioning, their story and where they want to be in the future.

    Using the highly distinguishable Sandeman yellow, we created a pack that encloses a hidden brochure and a wax-sealed 20 year old aged Tawny Porto. With premium finishings like gold foiled and embossed stamps, leather interiors, gold printed black wrapping paper and a stunning bronze medal on the outside, the Sandeman’s intention to be seen as premium/luxury brand is totally achieved with this jewellery-like pack.












    0 comments → Sandeman Aged Tawnies Press Kit

    Post a Comment

    STRICTLY NO SPAM. Tell us what you think about this packaging project. No external links allowed, all comments with links will be marked as spam.