• Soxy (Concept)



    Designer: Juliette Kim
    Project Type: Concept
    Location: Seoul, South Korea
    Packaging Contents: Socks
    Packaging Substrate / Materials: Corrugated board, Gold foil, Paper
    Printing Process: Foil stamping

    SOXY is the name for a brand of fashion socks designed by Juliette Kim. The brand's image focuses on simplicity, humor, and visual appeal. SOXY's logo can be seen as either a pair of socks or a heart, emphasizing the emotional connection between SOXY's products and their customers. Gold foil stamping was used to increase the visual impact of the logo when the socks are displayed in a store. Another fun element of this packaging is that it can be displayed on the angled edge of the box.

    What's Unique?
    The packaging design allows a unique way of display.












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