• Woodcut Barrel Rested Gin

    Creative Agency: Fresh Bread Design
    Photographer: VonJentzen Productions 
    Printer: Labels West, Inc 
    Project Type: Produced, Commercial Work
    Client: Temple Distilling
    Location: Seattle, USA
    Packaging Contents: Gin
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    Woodcut Barrel Rested Gin needed to maintain a family resemblance to the award winning Chapter One gins Temple Distilling has been creating the past year, while showcasing the warmth several months in a bourbon barrel will bring. We know this is a top shelf product that will be a staple for craft cocktails so we crafted hand lettered typography and elegant custom scrollwork inspired by vintage woodcuts. We made very subtle changes to the original Chapter One dieline to continue brand recognition while still distinguishing this as a different product on the shelf. Too many embellishments can be overkill but we took the risk of using high build screen varnishes, embossing and a lot of delicate gold foil accents. We paid special attention to balancing these embellishments to create a sense of harmony, rather than conflict, and increase the tactile experience. The result is a label that doesn’t just look great, it feels great as well.

    What's Unique?
    We hand lettered the brand name and emboldened it with a high build rotary screen varnish. All of the scrollwork was hand drawn, as well. We utilized embossing on parts of the label as, not only a subtle visual change, but also as a tactile change.

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