• 24H Soaps (Student Project)

    Designer: Mina Bakliža
    Project Type: Student Project
    School: The Faculty of Philology and Arts, Kragujevac
    Course: Packaging design
    Tutor: Nemanja Dragojlović
    Location: Kragujevac, Serbia
    Packaging Contents: Soaps
    Packaging Substrate / Materials: Paper, cardboard
    Printing Process: Digital printing

    The first part of the task was to create a series of packaging, beginning with the economy version, through the more expensive one, to the premium version. The name “24h “ was chosen because it implies freshness and beauty throughout the day when using this product. Three different colours indicate three types / scents: Pearl, Lavender and Viola. Lavender ( premium ) should be printed on some high-quality paper and hot foil stamping should be used.

    The second part of the task was creating a campaign for the premium packaging which included not only one poster and billboard but also the teasers. Since Provence is a region famous for lavender, I chose it as a “backdrop“ for the advertisement, and came up with the message “Using this soap will make you feel as if you were somewhere in Provence“.

    The animated commercial was self-initiated.

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