• Absolut Special Edition: Untold



    Creative Agency: Leo Burnett
    Art Director: Alexandru Nimurad
    Copywriter: Ada Musat
    Project Type: Produced, Commercial Work
    Client: Absolut Vodka
    Location: Bucharest, Romania
    Packaging Contents: Vodka
    Packaging Substrate / Materials: Paper
    Printing Process: Dicital Printing

    Gold winner at the WorldStar PACKAGING AWARDS, the packaging mirrors the look&feel of the fantasy world we created for ABSOLUT CREATOR - a virtual game translated piece by piece into reality. A world dedicated to Creators in endless transformation till greatness is unleashed.

    This process of how creators are born was mirrored in the 4 moon stages: Dreamer, Magician, Lord and the final one, Creator, symbolized by the full moon.

    These stages were experienced by consumers on our online gaming platform, absolutcreator.ro , where they built level by level the Loonia universe depicted on the packaging. Then, the platform was translated into a real art installation at UNTOLD FESTIVAL.

    What's Unique?
    Unique shape and a concept design that links the online to the reality.












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