Designer: Kelsey Layne
Project Type: Concept
Packaging Contents: Acai Bowl
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing
Acai Pop was created for those, who like myself are always on the move whilst constantly striving to find the perfect work life balance without neglecting nutrition or health. With the Acai Pop tag line 'Add a pop of colour to brighten an early morning' in mind, the design reflects the vibrancy of each ingredient.
The hand drawn logo uses elements from the illustration of the Acai berries to create its form, whilst also looking as though it will pop itself.
As well as being 100% natural and organic, Acai Pop is unique, as it simply relieves your morning stress, by having all of the ingredients neatly prepared in one freezer bag.