Creative Agency: Horizon FCB Cairo
Designer: Heba Youssef
Project Type: Concept
Location: Cairo, Egypt
Packaging Contents: Air Freshener
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing
Air Code is a product produced by MPG (Misr Pyramids Group); air freshener sprays in various fragrances. Every now and then they change packaging to suit a trend or the season, they came to us for a new packaging concept for summer.
First we started by redesigning the logo and we came up with a new logo for the brand that is mainly typography with some circular shapes to immitate air breeze and wind.
Then we developed a concept for the packaging which involves summer breeze, flowers and filigree type of illustrations for three of the fragrances. They wanted the fourth fragrances to have a different concept that is more oriental.
What makes my designs unique, are the chosen bright and fun colors and the elements used to describe each scent that perfectly match the logo I created.