• Bell' Uomo

    Designer: Jorge Simeira
    Project Type: Produced, Commercial Work
    Client: Capelli Cosméticos
    Location: Campinas, Brasil
    Packaging Contents: Cosmetic Men
    Packaging Substrate / Materials: Plastic
    Printing Process: Flexography

    Launch of the men's line of cosmetics Bell 'Uomo.

    The idea behind the Bell 'Uomo line is to bring the consumer a unique product with a packaging that goes to the male audience.

    The brand developed a unique and innovative product for the male audience but did not have a brand and appointment definition. They needed a strategy to turn the innovative product into a trusted beauty brand.

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