Designer: Arkadiusz Stanikowski
Project Type: Unused Proposal
Location: Warsaw, Poland
Packaging Contents: Granola
Packaging Substrate / Materials: Paper, Foil
Kupiec is among the major healthy food manufacturers in Poland. They have been operating in the market since 1987.
They needed to redesign their export product line for English-speaking countries.
Their crunchy granulated bran it is wheat and oat bran baked with natural jam. Brans nutrients have great impact on health and well-being. It’s for women who appreciate delicious tastes of fruits and want to take care of their silhouette.
Bran have only simple, natural ingredients and I wanted these qualities also to stay behind the design idea.