Creative Agency: La Fonda Gràfica
Designer Oriol Piferrer Saló
Poem Catalan translation : Jaume C. Pons Alorda
Project Type: Produced, Commercial Work
Client: Mas Pagès
Location: Girona, Catalonia (Spain)
Packaging Contents: Wine
Packaging Substrate / Materials: Textile captain's armband, glass bottle
Printing Process: Digital printing
From Empodà’s coast arises the Captain. A limited edition of Mas Pagès table wine, serves as a tribute to the American Walt Whitman poem “O Captain! my Captain!”. A textile captain armband, applied to the wine bottle, hides the label with the piece popularized in “Dead Poets Society” movie.
Mas Pagès wants to give personality to a small roll of 2016 red wine. It’s a simple table wine, grown near the coast, but wants to give a local and human component. The bottle can work as a gift and was translated to three languages (Catalan, Spanish and English). The label below is digital printed with simple offset paper to adapt the production to the limited edition.
Sometimes we should make a toast to those who, at some point in our lives, have been a guide, a landmark, a symbol, a leader or an example. Following the captain's armband, we put the glasses on the table: Oh Captain! My Captain!
Together, elements of three different areas (wine, sport and poetry) give you the opportunity to make a toast for the references or leaders we've had.