Creative Agency: Uniqa Creative Engineering
Project Type: Produced, Commercial Work
Client: JSC Synergy
Location: Moscow, Russia
Packaging Contents: Alcohol
Packaging Substrate / Materials: Glass, plastic
Printing Process: Shrink-sleeve
Uniqa Creative Engineering agency collaborated with Synergy, JSC to create a limited edition “Respect My Rum!” packaging series for “Captain’s Rum” low-premium segment alcoholic drink. It was created in continuation of a very popular series bearing the name of “The Guard of the Abyss” after a truly frightening octopus on the label.
Packaging design turned out to be in tune with the product character and modern market challenges. The bottle is decorated with a shrink-sleeve featuring the enormous octopus on a pile of gold surrounded by beautiful half-naked mermaids. Several design elements are highlighted using gold foil.
This new product launch supports the brand affiliation with the rum category and helps attract younger audience.