Designer: Jody Xiong
Project Type: Produced, Commercial Work
Packaging Content: Money
Red packet designed by The Nine. Has been almost sold out on Taobao within only a week. Many people are crazy for the interesting design :) Happy new year! : )
Red packet is a special item in which Chinese put not only money, but also good wishes for the ones they love during Chinese New Year. This year, Ekoo invites 34 designers from all over China, and ask each of them to design a special red packet to represent their hometown. I come from Hunan province, so I found Chairman Mao as a source of inspiration.Chairman Mao, being printed on Chinese banknotes, is a representative figure of Hunan Province. The cut-out design of this red packet reveals just exactly Mao’s portrait on the hundred note. By this simply yet smart design, people can easily tell the feature of Hunan.