• Click Clack

    Creative Agency: Dow Design Ltd
    Creative Director: Donna McCort
    Lead Designer: Leonie Whyte
    Design Team: Jeannie Burnside
    Production/Artwork: Jamie Pettigrew, Ben Dean
    Account Service: Simon Wedde, Michael Statham
    Digital Director: Michael Evans
    Project Type: Produced, Commercial Work
    Client: Innova Products Ltd
    Location: New Zealand
    Packaging Contents: Kitchenware
    Packaging Substrate / Materials: Plastic, Paper
    Printing Process: Digital and offset printing

    Click Clack - A tidy kitchen is a tidy mind
    Our client was in the food container business. Ironically that’s a pretty messy and confusing place, for something that is supposed to help you get more organised. And that was really our Aha! moment. We saw it as a great opportunity for our client to be genuinely helpful. Tada! Click Clack Your Food Friend was born. A brand that talks to you, and helps you make sense of all those container options. What for what? What will fit my 900g bag of flour? Can I cook with this one? This makeover of an already established brand has opened up new retail doors that the brand had never dreamed of. Funny how a filling a genuine gap, together with some very smart design, can really get things cooking.

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