Creative Agency: Otherway
Illustration: Biff Creative
Project Type: Produced, Commercial Work
Packaging Contents: Breakfast Drink
Packaging Substrate / Materials: Pulp carton
Branding agency Otherway today launch new packaging and ad campaign for breakfast drink Up&Go. It’s a packaging Brand refresh plus Press, Outdoor, Radio, Website and Social campaign all carried out by Otherway.
The creative idea revolved aimed to capture the positive attitude of a new generation of young people who see mornings as an opportunity to get up and do something interesting and active.
Otherway, in collaboration with London based illustrator Biff, brought this idea to life with a series of active, 'go-getting' characters that adorn each pack. From surfing to mountaineering, a different illustration represents each flavour.