• Gallinita Ciega



    Creative Agency: Caliptra
    Project Type: Produced, Commercial Work
    Client: Bodega Arrocal
    Location: Spain - Burgos - Ribera del Duero
    Packaging Contents: Wine
    Printing Process: Offset

    The Gallinita Ciega is a childish game that the winemakers of Bodega Arrocal winery enjoyed as children. It was a game in which you have to cover your eyes to feel, seek and find. The same as someone who knows well does to taste wine.

    The label is colorful, modern, with a classic but flexible layout that allows to make a bold chromatic composition and to include surreal elements. The universe of childish games is like that, so is this packaging.











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