• Hot Lava (Student Project)

    Designer: Erica Buki
    Project Type: Student Project
    School: Pratt Institute
    Course: Design Systems
    Tutor: Alisa Zamir
    Location: NY, USA
    Packaging Contents: Hot Sauce
    Packaging Substrate / Materials: Glass, Plastic
    Printing Process: Screen Printing

    Hot Lava is targeted to men and women 18-35 who enjoy spicy foods. This is designed to be sold individually or as a set of 5 for home use or gift set at high-end grocery stores such as Eataly. The biggest competitors are Tobasco, Cholula, and Huy Fong’s Sriracha sauce.

    What's Unique?
    Hot Lava's creative structural packaging enables it to stand comfortably on the consumers counter space and be pleasing to look at. The triangular shape that it displays thoughtfully mimics a volcano, which ties nicely to the name Hot Lava.

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