Designer: Erica Buki
Project Type: Student Project
School: Pratt Institute
Course: Design Systems
Tutor: Alisa Zamir
Location: NY, USA
Packaging Contents: Hot Sauce
Packaging Substrate / Materials: Glass, Plastic
Printing Process: Screen Printing
Hot Lava is targeted to men and women 18-35 who enjoy spicy foods. This is designed to be sold individually or as a set of 5 for home use or gift set at high-end grocery stores such as Eataly. The biggest competitors are Tobasco, Cholula, and Huy Fong’s Sriracha sauce.
Hot Lava's creative structural packaging enables it to stand comfortably on the consumers counter space and be pleasing to look at. The triangular shape that it displays thoughtfully mimics a volcano, which ties nicely to the name Hot Lava.