Creative Agency: Weagroup
Project Type: Produced, Commercial Work
Client: Vagheggi S.p.A
Location: Castelfranco veneto, Italy
Packaging Contents: Perfume
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
Weagroup signed Christmas 2016 Vagheggi, with a new integrated strategy "I Am" Limited Edition.
The limited edition presents two elegant boxes with a choice of skin care creams. The packaging takes up the shape of a rose, one of the raw materials of the products, which are declined in holes and color combinations of metallic base giving brightness and preciousness of referrals.
A project developed with of a thorough study of the trends, new procurement processes and ended with the coordination of all communication materials.