Designer: Amanda Clegg
Project Type: Student Project
School: Edinboro University of Pennsylvania
Tutor: Brigette Davitt
Location: Edinboro, Pennsylvania, United States
Packaging Contents: Beer Bottle Packaging
Packaging Substrate / Materials: Paper, Wood
Printing Process: Digital print labels, screen printed case cover
The Jolly Pumpkin is a brewery located in Dexter, Michigan that produces a variety of "rustic country" beers. This imaginative package design is for a special limited time gift set for 4 of their featured fall flavors. The brewery has a profound woodsy environment, which led the style of this design. Most of the design was done by hand to get the natural wood grain style and ridged typography. The cover for the packaging was screen printed to give the piece some texture. As a minor in wood-working at Edinboro University, I created a custom cherry wood case that the bottles sit snug inside, with yarn to hold them in place.
Rarely do we see beer bottle packaging with an organic cut label, or screen printed packaging. Of course, in reality cost becomes an issue with that. Since this was a one-time product, I strongly believe it was appropriate to approach this with a more hands-on style. The custom cherry wood case topped off the handmade, unique vibe.