Designer: Arkadiusz Stanikowski
Project Type: Unused Proposal
Location: Warsaw, Poland
Packaging Contents: Matzoh (Matza)
Packaging Substrate / Materials: Paper, Foil
Kupiec is among the major healthy food manufacturers in Poland. They have been operating in the market since 1987.
They needed to redesign their export product line for English-speaking countries.
Matzoh (matza) is traditional Jewish flatbread, made from wheat flour. Kupiec wanted to show that it is great, natural, healthy snack for everybody and it can be served with dip sauces (like an alternative for fat crackers).
Matzoh have only simple, natural ingredients and I wanted these qualities also to stay behind the design idea.