Creative Agency: A.S. Antonia Skaraki
Project Type: Produced, Commercial Work
Client: Muloi Marra
Location: Athens, Greece
Packaging Contents: Flour
Packaging Substrate / Materials: Paper
Hellenic flour production since 1928
The Marra’s family activity began in 1928 with a traditional stone mill. The premium quality and respect for tradition was the inspiration for designing a series of flours where the grains seem to dance on the wooden background surface. That was the spark, the ultimate cause to travel back in time, in the good old days where mama Marra was "working" endlessly and the entire neighborhood was waiting with delight the fresh homemade bread.The color palette clearly separates each type of flour while maintaining corporate homogeneity.