Creative Agency: Hills Design
Project Type: Produced, Commercial Work
Client: Primal Joy
Packaging Contents: Paleo gluten free bars and snacks
Redesign for Primal Joy brand - handmade paleo & gluten free snacks.
These healthy products are good for the body and so our redesign reflected this with a heart shaped symbol merging the company’s initials in a unique way. The impact of this on a clean white background makes the range easily identifiable. Splashes of vibrant natural colours are interspersed throughout the range, helping to catch the eye of consumers and differentiate the products in a very competitive market.