• Primal Joy



    Creative Agency: Hills Design
    Project Type: Produced, Commercial Work
    Client: Primal Joy
    Location: UK
    Packaging Contents: Paleo gluten free bars and snacks

    Redesign for Primal Joy brand - handmade paleo & gluten free snacks.

    These healthy products are good for the body and so our redesign reflected this with a heart shaped symbol merging the company’s initials in a unique way. The impact of this on a clean white background makes the range easily identifiable. Splashes of vibrant natural colours are interspersed throughout the range, helping to catch the eye of consumers and differentiate the products in a very competitive market.













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